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ATLANTA Fitzgerald + Co. has established The Brand Development Group, a new unit within the agency.
The operation will be led by former senior vice president and director of brand planning, Paul Gilberto, 36, who has been promoted to president.
Gilberto joined the Atlanta Interpublic Group shop three years ago from Pollack, Levitt & Nel. He also worked in brand management at Ralston Purina, Georgia-Pacific and Procter & Gamble.
The decision was driven, according to Gilberto, by requests from clients that the agency had not been providing in the past.
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