Fitness Brands Are Offering 'At-Home' Workouts for Free to Reach Quarantined Consumers

Crunch, Equinox and Orangetheory adapt their marketing efforts

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

As the coronavirus has forced people indoors, fitness brands are trying to keep the sweat flowing, even if doors to their gyms are closed.

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This story first appeared in the April 6, 2020, issue of Adweek magazine. Click here to subscribe.