Fitch Regains Independence From CCG

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Cordiant Communications Group can no longer claim ownership of the Ann Arbor, Mich., office of Fitch Worldwide, the new independent renamed re:group confirmed.

The shop made the move to buy itself back after Fitch decided to focus on its branding and design capabilities, said re:group president and CEO Jan Muhleman. Last September, CCG united Fitch, advertising network Bates, marketing services network 141 Worldwide and specialist network Healthworld to create an integrated communications offering. At the time, CCG instructed the four units to concentrate on their individual areas of expertise.

“We



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in