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What do mobile alerts from a bank have to do with a psycho woman who, on a first date, tells the guy she’ll kidnap his pets when he breaks up with her? In this spot for FirstBank (via TDA of Boulder, Colo.), she’s used to illustrate the bank’s provision of “mobile alerts” that’ll ensure you “Know about trouble before it happens.” Sounds like a useful service. And the commercial, with its first-date vignette, is quite attention-getting.
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