First USA Looking at 4

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$20-30 Mil. Account at Stake in Speedy Review
NEW YORK–First USA, the country’s third-largest credit card issuer, is in the last stages of an agency review, sources said.
Three finalists await word: McKinney & Silver in Raleigh, N.C., and Margeotes/Fertitta + Partners and Merkley Newman Harty, both in New York. Gotham here was cut, sources said. Deutsch, also New York, was contacted but declined to participate, sources said. All shops declined comment.
Consultant Richard Roth Associates in Chappaqua, N.Y.,





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