First Mover: Lyle Tick

Bacardi's new marketer in charge of Grey Goose discusses the finer points of selling booze

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

What will you miss most about agency life?

Thinking every day about multiple categories and multiple brands. It takes a bit of mental dexterity and a little bit of ADD to be good on the agency side. [But] that's exciting to come in and think about different categories and different challenges every day. It keeps you sharp.

What won't you miss?

A certain level of frustration that comes from a lack of control. You're putting your heart and soul into these strategies and these ideas.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in