First Mover: Jim Hytner

When he's not rooting for Man United, the Initiative chief is trying to disrupt the status quo

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Who has shaped you most as a leader?
Don Keough. He was [known for using] the expression, “The world belongs to the discontented.” He influenced me a lot. I was a junior [executive] at Coke. But the way he led the company was that he loved Coke, and he loved the brands. With all his brilliance, he had this passion for his own company.

Who else?
Rupert Murdoch. I worked with him at Sky. I admire him because—and clearly they’ve had some problems at News Corporation, but forget about that—he has been an entrepreneur on a major scale.

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