First-Half Ad Spending Up 6.4 Percent

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NEW YORK Paid political messages, combined with an increase in spending among traditional marketers such as Procter & Gamble, DaimlerChrysler and Nissan, helped boost advertising by 6.4 percent for the first half of the year, according to Nielsen Monitor-Plus, which is owned by Adweek Magazines parent VNU.

Ad spending was up across all 10 reported media, led by local magazines (up 12.7

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