Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Since Covid-19 lockdowns began in March, eating meals at home has been the norm for many Americans, naturally causing an increase in dirty dishes. As pre-rinsing dishes can be a water waster—Energy Star reports one post-meal pre-rinse can waste up to 20 gallons—Finish is encouraging consumers who own dishwashers to put their plates directly into the machine.
The Reckitt Benckiser-owned detergent brand has introduced the Skip the Rinse campaign, inviting consumers to pledge to stop their pre-rinsing habits.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in