Finish Asks Folks to Skip the Rinse in New Water-Saving Program With National Geographic

Detergent brand kicks off initiative with a virtual dinner led by chef Carla Hall

Finish launched a microsite for consumers to pledge to #SkipTheRinse. Finish

Since Covid-19 lockdowns began in March, eating meals at home has been the norm for many Americans, naturally causing an increase in dirty dishes. As pre-rinsing dishes can be a water waster—Energy Star reports one post-meal pre-rinse can waste up to 20 gallons—Finish is encouraging consumers who own dishwashers to put their plates directly into the machine.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
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