Financial Times’ U.S. Account in Review

NEW YORK The Financial Times is reviewing its U.S. creative and media account, the client confirmed. Sources said finalists, which include roster shops M&C Saatchi and DiMassimo Brand Advertising, both New York, will make creative and strategic presentations to the client’s New York executives before the end of this month.

BBDO New York has been the incumbent on the FT.com business since November 1999, but said it is not a participant in this review, which the client said will include both the print and FT.com business, sources said. The client plans to spend $5-10 million in media in the coming year, one source said. However, from January to November of 2002, the London-based client spent less than $1 million in U.S. media.

“We’re looking to focus on the U.S. marketplace. It’s a highly important marketplace for us. We’re talking to a number of our current roster agencies and sharing ideas on a high-impact marketing program for the FT brand in 2003,” said Joanna Manning-Cooper, a client representative based in London. She would not comment in the participants.

The last campaign for FT.com from BBDO ran in 2000 with the tag, “The world doesn’t turn on a dime.”