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Five agencies have been named finalists in the U.S. Department of Defense’s Joint Recruiting Advertising Program (JRAP) review.
J. Walter Thompson in Atlanta, longtime lead agency for the U.S. Marine Corps, is contending against Bates, the incumbent, and D’Arcy Masius Benton & Bowles and Foote, Cone & Belding, all of New York, and Mullen in Wenham, Mass.
Billings for the assignment are currently pegged at $15-20 million annually over the next five years.
“Military accounts are great,” said an agency source participating in the competition.
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