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Merck & Co. has selected four finalists in its global creative review of three over-the-counter brands, including Dr. Scholl’s and Miralax.
The agencies—Saatchi & Saatchi, Publicis, Grey, and Deutsch—emerged from a field of six to eight shops that Merck executives visited last week. Each agency is pitching out of its New York office, with domestic player Deutsch teaming with Lowe, its global counterpart.
The third brand is an incontinence product for women that Merck has yet to identify.
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