Filene's Basement Breaks First Ads in Two Years

Filene’s Basement, the discount clothier acquired last year by Value City, employs animation and a jazzy jingle in its first advertising in nearly two years.

The spring campaign, tagged “Because a great value never goes out of style,” was created by an in-house team of illustrators and art directors. TV, radio and magazine executions are included in the blitz.

Broadcast ads will initially run in New England before expanding into other markets where Filene’s has stores. Print ads are also running in the Southeast and Midwest.