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Leagas Delaney is set to unveil a global print campaign for Adidas’ growing line of outdoor footwear, including high-tech hiking boots.
Three magazine spreads use the format of outdoor field guides with the brand logo and no tagline. One ad shows and describes several types of minerals and rocks and includes the Adidas Badrock waterproof hiking boot. Another features 11 types of fish as well as the Posydon river rafting sandal.
The client will present the work in Germany next week at its annual international sales meeting.