Fidelity-Owned Seaport Hotel Taps First Shop for Ads

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Trinity Communications here has been named agency of record for Boston’s Seaport Hotel.
Advertising chores were previously handled by the in-house advertising department of Fidelity Investments, which owns the hotel. The account was awarded after a review of undisclosed agencies.
Trinity will create an overall branding campaign to include advertising, direct marketing, special events and new media development.

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