FGW Adds SuperValu Drugs

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Freedman, Gibson & White is creating a corporate branding campaign for SuperValu Pharmacies, which consolidated its ad vertising account at the agency following a review.

The Cincinnati shop bested three agencies for the grocery chain’s drug-store business. The win includes media buying and planning. Spending was not disclosed, but the Minneapolis-based chain spent about $20 million on advertising last year, according to CMR.

SuperValu operates its pharmacies as separate units within each of its regional grocery chains, which go by the names bigg’s, Shop ‘n Save, Cub Foods and Scott’s.

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