Fewer Consumers Hate BP

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For a company in BP’s position following the oil spill, it must count as progress to be disliked rather than despised. An NBC News/Wall Street Journal poll suggests the company is moving in that direction.

Conducted late last month, the survey asked respondents to categorize their “feelings” toward a number of public figures and institutions, including BP.

Three percent were “very positive” and 9 percent “somewhat positive” in their feelings about the company; 24 percent were “neutral.”

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