Feil Reveals Resolution For the New Walgreens

Change is the new buzzword at Walgreens. In recent months, the drug store chain has rolled out a flurry of new marketing changes. This included tapping packaged goods veteran Kim Feil, formerly of Sara Lee, IRI and Kimberly-Clark, as its latest CMO. And, just two weeks ago, the retailer had heads turning when it unveiled its massive, New Year’s Eve sign at One Times Square in New York. At 341 feet above ground, the out-of-home digital display spans three sides of the historic and former Walgreens building, which re-opened its doors the same day.