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Richards/Gravelle Promotes Compass Bank
DALLAS-Richards/Gravelle here is placing the emphasis on “free” in a new campaign for Birmingham, Ala.-based Compass Bank.
In radio, outdoor and print executions breaking today in key Compass markets, Richards/Gravelle emphasizes the no-fee aspect of the client’s checking, debit card and PC banking services.
The campaign tagline is: “A free checking account with a lot of extra free stuff.”
The campaign, running through July 31, works within the continuing branding platform that takes on Compass’ mega-national bank competitors.

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