Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
The federal government's proposed food guidelines for marketing food to children, though voluntary, caused an uproar in the food and advertising industry, leading to an aggressive lobbying campaign on the Hill to modify the regulations or stop them altogether. Now those efforts to rally Congress, particularly the House GOP, to exert pressure on the federal government, may be paying off, The Hill reports.
In response to a letter from Rep. Fred Upton, R-Mich., the heads of three of the four agencies that proposed the guidelines last July said their interagency working group "anticipates making significant changes to both the marketing and nutrition principles as it develops final recommendations."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in