Federated Focuses on Macy's, Bloomie's Brands

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

NEW YORK Federated Department Stores plans to convert all of its regional stores to the Macy’s nameplate in January 2005 in a bid to leverage the national power of its two retail brands, Macy’s and Bloomingdale’s.

The Cincinnati company’s decision will affect Lazarus-Macy’s stores in the Midwest, as well as Burdines-Macy’s in Florida, Bon-Macy’s in the Pacific Northwest, Goldsmith’s-Macy’s in Tennessee and Rich’s-Macy’s in the Southeast.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in