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Procter & Gamble’s Febreze today kicked off two new pet odor-eliminating products, as well as a print and online campaign to support the launch.
The Febreze Candles Pet Odor Eliminator (an odor-neutralizing candle) and Febreze Noticeables Pet Odor Eliminator (scented oil) have been added as product extensions to P&G’s existing fabric fresheners and Air Effects for pets. Print ads for the line will run in August issues of Family Circle, Country Living and People. Tagline: “Send pet odors packing.”
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