Featured Video: Shell-Shock—Mr. Peanut Speaks

Tension! Conflict! Human frailty! A cracked head! And that’s only the first 20 seconds of this new commercial for Planters, featuring a Mr. Peanut who speaks for the first time since 1916.

Our ad critic, Barbara Lippert, ponders the nature of our powerful attachments to these make-believe people, these advertising icons.

And even though Mr. P. is just an animated legume that doesn’t actually have a skull or any extremities to speak of, Lippert finds herself feeling, well, shell-shocked.