How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

suggested slogan? “Incompetent design.” He proposes publicizing the flaws in the supposedly perfect design of human beings—such as the sharp bend in the lower back, better suited to apes. “The phrase, ‘Oh, my aching back’ has become part of the English language,” he says. “No first-year engineering student would be dumb enough to put that kind of design into a frame, so it is either evolution or incompetent design.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in