Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES The commercial era of the hydrogen fuel cell car began this morning when American Honda Motor Co. handed the keys to the first consumer lessee of a Honda FCX in a ceremony at the Peterson Automotive Museum here.
John Mendel, senior vice president of the Torrance, Calif., automaker, presided over the event. He said Honda is a long way from basing an ad campaign on the FCX itself, but added that the official addition of the model to Honda’s fleet “fits the corporate message” in providing a continuum of products which offer low vehicle emissions.
Last
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in