FCBi Forges Motorola Relationship

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NEW YORK Motorola has awarded its global digital customer relationship marketing business to Interpublic Group’s FCBi, part of Foote Cone & Belding, the agency said.

All told, Motorola spends an estimated $100 million annually on worldwide marketing. WPP Group’s Ogilvy & Mather is lead agency on that business. The budget for the relationship marketing work was not disclosed, but estimated interactive spending by the client is $3-5 million.

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