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Shop Brands Its Database Marketing Division
NEW YORK–In another example of a large agency positioning itself as an integrated communications specialist, Foote, Cone & Belding Worldwide has created a new division, Marketing Technologies, to expand its database marketing capabilities.
David Bernard, formerly director of the Database Marketing Services division of Omnicom’s Quantum Plus, will be managing director of the unit, which will report to FCB Direct.
The group intends to absorb FCB Direct’s 20-member database marketing team and expand to 40 people within the next year.
MT’s main task is to more fully incorporate customer data into clients’ marketing plans through strategic consulting, database management and marketing analysis.
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