Faux Ads Turn Real

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Crispin Porter + Bo-gusky’s upcoming “Choose freedom” campaign began as illustrations in a newsmagazine.

Last fall, Time editors, wrestling with the free fall in domestic air travel after Sept. 11, commissioned the Miami shop to create “mock ads” that would get people flying again.

“Living in Miami, we saw the far-reaching effects of reduced travel and tourism every day,” said CP+B spokesperson Katie Kempner.

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