Like Father, Like Son

Headshot of Tim Nudd

“These days, advertising is war,” Neil Drossman wrote in a recent memo to his colleagues. “Every week there’s another bomb or two dropped in the advertising press. MARC USA/New York is now officially armed and dangerous.”

Drossman, vice chair man and co-creative director, wasn’t dealing entirely in meta phor in announcing the appointment of Wesley Clark II as director of business development. Clark, 31, has served as a first lieutenant in the U.S. Army and is the son of Gen. Wesley K. Clark, the retired supreme commander of NATO forces in Kosovo and author of Waging Modern War. Clark the Younger may be good at conquering new business, but he also knows his way around the communications industry. He was a screenwriter and producer before entering advertising. As a creative executive for Jersey Films in Los Angeles, he reviewed scripts and handled publicity for the 1998 release of Out of Sight.

“There’s no ‘no’ with Wes,” says Bob Needleman, MARC president and co-creative director. “He’s very tough-skinned, going out into the field every day. That’s the kind of guy I need.”

Clark might also be a help if MARC pitches global accounts: He holds a degree in foreign service from Georgetown.

@nudd Tim Nudd is a former creative editor of Adweek.