Fast Fashion Reigned in the 2010s. But Will It Last Into the 2020s?

Experts question the sustainability of fast fashion

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The 2010s may well be remembered as the decade that fashion became fast, when retailers quickly flipped styles from the catwalk to the clothing rack.

In 2010, Amazon Prime had fewer than 25 million subscribers, and H&M didn’t operate an ecommerce website in the U.S. European favorites like Mango and Zara were beginning to make major investments in American brick-and-mortar retail, while ASOS had just arrived from London. Forever21 debuted a gigantic flagship store in Times Square.



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