Fast companies

With pressure from dot.com clients to launch creative work quickly, agencies often find themselves asking: “How do you condense time tables and still make the stuff terrific?” said Edward Boches, creative director of Mullen, Wenham, Mass.
That agency was put to the test after winning Hifi.com in July and given just 12 weeks to get spots on air touting the high-end audio equipment e-tailer.
Commercials tagged “Sign on. Sit back” began airing last week. One opens with a rock band jamming on a stage, which turns out to be in a preteen’s room.