Fast Chat: Jeff Goodby and Rich Silverstein

Why opening in New York makes sense now

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

San Francisco’s Goodby, Silverstein & Partners took a considered approach about when to open in New York, one of the toughest U.S. agency markets. It is just now taking the plunge, naming S.F. exec Nancy Reyes associate partner and managing director of the new Manhattan office and West Coast colleague Christian Haas partner and executive creative director. The New York upstart is a kind of homecoming for co-founder Rich Silverstein, who grew up outside the city in Yorktown Heights, and remembers throwing pumpkins off the nearby Croton dam.

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