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Ford Motor Company earlier today unveiled the 2013 Fusion model, which will go on sale this fall behind a big integrated push from the brand and spokesperson Ryan Seacrest. It's an important product launch for the Dearborn, Mich.-based automotive firm, and Ford marketing chief Jim Farley said digital will be at the center of the campaign.
"This will be our most progressive spend in terms of a major launch, in terms of digital," he said.
To Farley's point, Ford's been busy this year prepping the car launch with a online-only campaign dubbed "Random Acts of Fusion."
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