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NEW YORK Yet another example of creative dazzle in the insurance category, each spot in this campaign for Farmers Insurance from Campbell-Ewald is a puzzle with a payoff. The latest commercial, “Commute,” features a working woman leaving her suburban home in the morning—all pantsuited, flat shoed, and normal and boring, except that once outside her door, she spots a garbage truck, heads back into her house, and takes a running leap at it from the backdoor.
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