fan soap box

Like an ATM on steroids, an oversized camera-equipped TV monitor has been pestering fans at L.A.’s Staples Center for their two cents on L.A.-related sports questions. (Sample: “What would be a proper mascot for the Lakers?”)

The 13-foot-high kiosk is Fox Sports Net’s Viewer’s Voice Box (VVB) and for the past few months it’s been capturing the wit and wisdom of those passing by in the corridor (no more than 30 seconds each, please!). The best of the lot find their way into on-air promos.

“We created this opportunity in order to tie fans into the promotion,” explained Bill Bergofin, the regional cable network’s vp of marketing. So far, the VVB is strictly an L.A. phenomenon (another is slated for Dodgers Stadium), but plans call for it to go national with questions tailored for specific teams.

Although much of the material ends up on the cutting-room floor, Bergofin said they keep “everything that creates an interesting and compelling promo.”

Predictably, some fans are serious while others yuck it up. Then, of course, Bergofin recalls a man who just stood there “blankly confused.” So far, five spots have been created utilizing the footage.

“We use answers from the serious to the sublime,” Bergofin said.