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In an unusual arrangement, two NBA franchises—the New Jersey Nets and Cleveland Cavaliers—hired TDA Advertising & Design to tout a special ticket offer in conjunction with McDonald’s and Konica.
The McFamily Package—four Nets/Cavs-game tickets, four Happy Meals and a single-use camera—sells for $70.
“To showcase this exceptional offer,” said Jonathan Schoenberg, creative director at the Boulder, Colo., shop, “we show what lengths people go to enjoy it.”
In one spot, airing this month in Cleveland and the metro New York area, a family adopts a 35-year-old man.
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