Family ties

In an unusual arrangement, two NBA franchises—the New Jersey Nets and Cleveland Cavaliers—hired TDA Advertising & Design to tout a special ticket offer in conjunction with McDonald’s and Konica.

The McFamily Package—four Nets/Cavs-game tickets, four Happy Meals and a single-use camera—sells for $70.

“To showcase this exceptional offer,” said Jonathan Schoenberg, creative director at the Boulder, Colo.,

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