Family Affair for Horseshoe Casino

La. Gaming Center Awards Media to N.O. Father-Daughter Team
NEW ORLEANS–The top-revenue producing casino in Louisiana has hired a New Orleans father-daughter team to handle its media buying and placement.
Horseshoe Casino in Bossier City, La., has named the joint venture operation of Colsoul Inc. and G.Mc&Co. Advertising to buy and place media throughout Louisiana and Texas for the next year.
No review was held for the $1 million account, nor was information on the incumbent available at press time.
“We just heard a buzz that they were in the market for a new agency, and we talked about it and realized we had the expertise to work with them,” said Glenda English, head of G.Mc&Co., which partnered with her father’s company, Colsoul Inc., to pitch the account.
The father-daughter duo’s first assignment will be the placement of a new ad campaign for Horseshoe that was created by Cramer-Krasselt of Phoenix.
The Horseshoe Casino business is the first time the father and daughter have worked together. “We thought our combined experience would be beneficial to Horseshoe,” said English. “We felt we brought a different understanding of the market to the table.”
Colsoul president Larry McKinley has spent the past three decades providing public relations for accounts such as the New Orleans Jazz & Heritage Festival and the New Orleans Aviation Board. He also is a political consultant and became a familiar voice in New Orleans in the 1960s as a radio talk show host.
The 12-year-old G.Mc&Co. has handled regional creative and marketing projects for clients such as General Mills and Hallmark Cards. The shop is one of three agencies that has been a subcontractor for Peter A. Mayer Advertising of New Orleans on the Louisiana Tourism Department’s account during the past six years.
G.Mc&Co. also performed media placement for Harrah’s Shreveport in a joint partnership with Williams Public Relations Co.
Horseshoe advertising breaks this week locally and in Texas during the third week of March. Print, TV and radio work will include several spots touting the Horseshoe brand and amenities at the gaming property.