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Fallon’s Brihn Goes West To Seattle’s Cole & Weber: Top Art Director Becomes C&W Creative Director As Agency Continues Comeback Quest in Northwest By Kathy Tyre

SEATTLE – Bob Brihn, a Fallon McElligott standout an

The 36-year-old art director, who had worked at Fallon since 1986, is known most recently for his TV and print campaigns for Time. His portfolio also includes work for Federal Express, Porsche, The Wall Street Journal, Gilbey’s Gin, Northwest Airlines and Purina Dog Chow, Brihn is the first longtime Fallon creative to depart the shop since Bill Westbrook took over top creative duties from Pat Burnham.
At C&W, Brihn will oversee 10 creatives and work for national clients Westin Hotels & Resorts, Boeing and Aspen Skiing Co., as well as number of regional clients. ‘Cole & Weber’s client list is impressive and so is the work,’ said Brihn. ‘Both attracted me. It’s also a great group of people and a terrific city. The Northwest is starting to spit out excellent work.’
Brihn’s appointment is the first major move by new C&W president/ceo Austin McGhie, who joined the agency in April from Ogilvy & Mather/Chicago, where he was general manager. McGhie has said that he hopes to rely less on freelancers, a strategy the agency had used over the past few years. L.A. -based creative talent Mark Fenske, for example, frequently worked for the shop.
Brihn fills a space open at C&W since 1990, when another Fallon-bred talent – Rod Kilpatrick – left the shop for BBDO/S.F. In the interim, creative had been overseen by Scott Marshall and Mark McNeely, former chairman and president of the shop.
Marshall and McNeely left C&W in March to form their own company, Scattergood. The pair, named ADWEEK’s agency executives of the year in 1990, had reestablished C&W as the cream of the Northwest crop. The image had teetered somewhat this year due to some account losses, as well as the departure this summer of award-winning art director Steve Luker, who joined Goodby, Berlin & Silverstein/S.F. Earlier this month, client Nike i.e. closed its doors.
C&W brought in 34 awards to Wieden & Kennedy’s 32 at this year’s Northwest Addy Awards, more honors than any shop.
Copyright Adweek L.P. (1993)