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Fallon has won the $10 million-plus creative and media account for the National Oilheat Research Alliance, a coalition of 8,000 oil-heat distributors. The New York shop bested Bozell in Chicago (now Campbell Mithun) and Adworks in Washington following strategic pitches last week, the client confirmed.
NORA president John Huber, who managed the process, described the material that Fallon presented as “very modern, sleek, and classy,” adding that it was stylistically in keeping with how the alliance wanted to be perceived.
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