Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Fallon asserts bathroom amenities can make one more intelligent in an extension of its irreverent “Stay Smart” campaign for Holiday Inn Express.
Three new television spots, which broke this week, tout the Atlanta-based client’s recent “SimplySmart” initiative, in which the company added a proprietary showerhead to its hotel room baths. In the ads, three characters are shown feeling smarter after using the new showerhead.
Each spot begins with one of the characters taking a shower.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in