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NEW YORK Fallon will launch print, outdoor and television advertising touting a new feature in which BMW drivers will be able to use an Apple iPod through the car’s built-in stereo system.
A new TV spot breaking today from the Minneapolis agency shows a young man listening to music on his iPod while strolling toward a BMW. When he gets in, he plugs the iPod into the car’s sound system without missing a beat. Suddenly, dozens of musicians of all stripes climb into the backseat of the car.
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