Fallon Picks Moore

The rigors of his job as Fallon’s president led David Lubars to recruit Wieden + Kennedy veteran Bob Moore to take over as the shop’s creative director.
“I feel I haven’t given that as much attention as I should,” said Lubars, who takes the title of executive CD. “There’s so many great things going on here. I felt I needed some help.”
Moore’s hire concluded a “monthslong” search for a No. 2 in the creative department, Lubars said. That it concluded at roughly the same time as Fallon’s win of the $150-175 million Citibank account was merely a “happy coincidence,” he said.
Lubars said he was impressed with Moore and cited his “Good vs. Evil” global soccer spot for Nike as his “all-time favorite” commercial. Moore joined Wieden’s Portland, Ore., office in 1990 and helped open the agency’s Amsterdam office in 1992. He returned to the U.S. in 1995 to work on the agency’s Microsoft and Coca-Cola accounts.
Last year, Moore was named creative director on the agency’s Nike account. In the past few months, Moore said he has focused on the shop’s Alta Vista account and new business.
Moore, who starts his new job in September, said working for Lubars was a “huge attraction.”
Fallon’s broad client roster, which ranges from Citibank to Starbucks to EDS, was particularly appealing, Moore said. “There’s so much diversity,” he noted.
Lubars and Moore will divide creative duties on the agency’s current accounts and new business pitches. K