Fallon Names Bildsten’s Successors

CHICAGO Publicis Groupe’s Fallon has named Roger Camp and Mark Taylor co-creative directors. They take over duties previously held by executive creative director Bruce Bildsten, who earlier this month said he would leave the company.

Camp, 35, was most recently a creative director at independent agency Wieden + Kennedy in Portland, Ore., working on accounts such as Electronic Arts, Miller Brewing, Nike and Diet Coke. Taylor, 32, was most recently an art director at MDC Partners’ Crispin Porter + Bogusky in Miami, and was one of the creatives behind Ikea’s 2003 Cannes Grand-Prix-winning spot “Lamp.”

Starting in early September, they will report to Fallon executive creative director Paul Silburn.

The three will split oversight of the Minneapolis shop’s clients, though specific details have yet to be fully worked out, Silburn said. They will also contribute on new business efforts.

“We all share a common belief and objective,” Silburn, 44, said. “It’s about breaking conventions through creativity. They embrace all kinds of nontraditional, as well as traditional, thinking.”

The agency has had a tumultuous summer, from resigning creative duties on BMW of North America and Dyson (worth $70-80 million and $50 million, respectively) as the clients began reviews, to closing its New York office in July, to Bildsten’s departure two weeks ago.

The shop also landed lead duties on Vanguard Car Rental’s $20 million account in August and was tapped to handle advertising for Sony’s personal audio products and the Connect online music store in June.

Bildsten, who had been at the shop for more than 20 years, said he was looking for an opportunity to take the top job at another agency. While he said he had some “irons in the fire,” he added that nothing was imminent [Adweek, Aug. 19].