Fallon Helps Reinvent Nordstrom's Ad Strategy

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Nordstrom will attempt to reinforce an upscale, fashion-oriented identity with its first-ever branding effort, a $40 million campaign from Fallon McElligott.
The Seattle retailer’s campaign, which will break Feb. 21 on national broadcast and cable networks, is the outgrowth of an 18-month “brand audit” Fallon and Nordstrom undertook after the Minneapolis agency won the account in March 1998.

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