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Two years after launching its award-winning debut campaign for PBS, Fallon Minneapolis is set to break a new effort meant to further differentiate the network from its cable competition.
Four TV commercials, which debut on Aug. 5, depict how PBS programming can improve one’s life through inspiration, passion, empowerment and honesty.
One spot directed by François Girard (The Red Violin) shows a composer at a piano who finally finds inspiration from the pigeons outside his window. Another spot from Girard shows a magical performance by a string sextet.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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