Fallon to Bow Dyson

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Fallon executives think the Dyson vacuum cleaner could be the Macintosh of home appliances.

“They have a radically different thing going,” said David Lubars, president and executive creative director of the Minneapolis agency. “It’s a great new brand.”

Fallon won creative duties last week on the estimated $30-40 million account after a review of four undisclosed agencies.

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