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Student Advantage Helps Textbooks.com Enter Growing Category
BOSTON–As college kids prepare to return to class, Textbooks.com and a bevy of Web-based competitors are vying for their business with ad campaigns and on-campus promotions.
More than 250 representatives from Boston-based marketing firm Student Advantage will hit large colleges nationwide, including Boston University, to hand out mugs, T-shirts and other gifts emblazoned with the online retailer’s Web address and tagline, “College just got easier.”
That tagline also will appear in $8-10 million worth of print, outdoor, Internet and radio ads created by Textbooks.com’s
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