Fahlgren Shifts Owens Corning Media Buying Focus to Women

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CHICAGO-Owens Corning is redirecting its marketing message in a new campaign for its insulation materials breaking today.
TV and print advertising from Fahlgren in Toledo, Ohio, continues the “System thinking for the home” theme introduced a year ago.
The Toledo-based company has, however, adopted a new media strategy that for the first time heavily targets women.
Its animated Pink Panther icon returns in TV spots airing on cable networks.

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