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LOS ANGELES Independent Attik has won creative and media duties for ExpressJet Airlines, the agency confirmed.
The Houston-based carrier spent $1.5 million on mainly print and radio ads through July, per Nielsen Monitor-Plus. There was no incumbent, as the company was working with local shops for various projects.
Ric Peralta, agency CEO, said Attik long pursued airline accounts but had typically been considered “too edgy” for such a mainstream assignment. “We needed to find a client that is not afraid to exploit their point of difference, and ExpressJet knows it needs to differentiate,” he said.
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