ExpressJet Taps Attik

LOS ANGELES Independent Attik has won creative and media duties for ExpressJet Airlines, the agency confirmed.

The Houston-based carrier spent $1.5 million on mainly print and radio ads through July, per Nielsen Monitor-Plus. There was no incumbent, as the company was working with local shops for various projects.

Ric Peralta, agency CEO, said Attik long pursued airline accounts but had typically been considered “too edgy” for such a mainstream assignment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in