Explosive Marketing

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The partners at a business litigation firm in Los Angeles may have thought their recent direct-mail promotion would be the bomb. But now they’re engaging in damage control.

In a story that just begs for endless puns, Quinn Emanuel Urquhart Oliver & Hedges recently emphasized the idea that business is war by mailing fake grenades to 600 potential clients. The project, well, blew up in the company’s face when the packages caused bomb scares at two locations.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in